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This week
NewKeval Desai: On how the next big market may be hiding inside an old habit.WatchGemma Craven: On shifting a brand from utility to meaning.WatchDoug Tallmadge: The not-so-big leap from aerospace to marketing ops.NewIrina Denisenko: A five year wait. A five minute call.NewGreat Brand Collabs Begin With TruthNewVaughn E. Crowe: The best founders aren’t chasing trends, they're building on an earned secret.
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Profiles, essays and The Week from the Uncovered editors, in full, on one site.

Profiles and essays

CMO UncoveredCMO UncoveredGreat Brand Collabs Begin With Truth
CMO UncoveredChang Fu, OwnwellWhen an offer is almost too good to be true.
CMO UncoveredYogesh Mehra, Neu MoneyThe Right Customer, Not the Easy One: Rethinking the Cost of Growth
CMO UncoveredAndrea Leewong, ParafinThe Invisible Brand: How Parafin's CMO Markets a Company That Nobody Knows They've Already Met
CMO UncoveredAlex Braman, GreenlightThe Next Chapter of Greenlight Began When Parents Asked a Different Kind of Question
CMO UncoveredKendall Bazan, Groundfloor FinanceHow Kendall builds borrower demand engines in niche lending markets and why the handcrafted moment is making a comeback.
CMO UncoveredJess Wen, SoLo FundsWhy brand is much more than a feeling, and how she is building a company identity that outlasts any founder, any algorithm, and any ad budget.
CMO UncoveredIsla Dickerson, Happy MoneyThe Return to Stickiness: How Isla Dickerson Is Rebuilding Marketing From the Inside Out
CMO UncoveredLauren Dresnick, Nexus, Ripple, Arta FinanceThe Practitioner's Edge: Why human judgment and targeted storytelling still matter in automated marketing environments.
CMO UncoveredVivek GirotraFrequency Is Not Loyalty
CMO UncoveredCasey Akerblom, BluevineBreaking the barriers of business banking.
CMO UncoveredLiza Moiseeva- CommonsHow Commons Scales Mission-Driven Fintech Through Content
CMO UncoveredTenzin Rose, Vooma.AIWhy Vertical Expertise and Custom Agents Beat Horizontal SaaS
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